Build the foundations
€149 excl. VAT / personDiscover the principles and tools, understand the vocabulary and explore initial professional use cases.
Choose my level ↗COURSE · BEGINNER AND ADVANCED
SEO, GEO and paid search in the age of AI
Distinguish SEO, GEO and paid search to develop a coherent visibility strategy, use AI to help prepare content and track useful metrics.
Live sessions1 hour + 30 min Q&A3–12 participants
Three takeaways for your work
- 01
Choose SEO, GEO and paid search tactics suited to your offer.
- 02
Structure content for customers and search engines.
- 03
Track visibility and enquiries generated.
In a live session, explore methods and their applications. In practical training, build and test them on your own use cases.
SKILLS TO EXPLORE
What you will explore.
- 01Understand the roles of organic search, AI answers and paid campaigns
- 02Analyse search intent and choose priority topics
- 03Structure a page, headings and answers for readers and search engines
- 04Use AI to prepare, enrich and verify content
- 05Prepare advertisements and organise a paid search campaign
- 06Measure traffic, enquiries and conversions without promising rankings
YOUR STARTING POINT
Two live-session levels.
Progress at the right pace for you.
Go further
€299 excl. VAT / personExplore more advanced uses, structure a reusable method and define quality checks.
Build my learning path ↗REAL-WORLD PRACTICE
An example from
your everyday work.
Start with a service offering to identify customer searches, outline a page and define visibility and conversion metrics.
ChatGPTClaudeGemini
Tools are shown as examples depending on the programme, with no partnership or certification implied.
A FORMAT FOR EVERY NEED
How would you like to learn?
Live session with other businesses
1 hour of advice and demonstrations, followed by 30 minutes of questions with our experts live. For 3 to 12 participants, online, every two weeks. Materials included, no replay. VAT: 20%.
View sessions ↗Practical training
A 7-hour day or several days with our experts, on site or online. Live support, individually or as a team, tailored to your goals and use cases. On quotation, including travel and accommodation.
Request practical training ↗Your questions, answered.
Are the sessions delivered live?
Yes. Our experts are present throughout every session to explain the methods, answer your questions and discuss your work. Our talks are interactive and cover an announced topic; our practical training is tailored to your goals and use cases. These are not prerecorded courses.
Do I need previous experience with AI?
No. Live sessions offer beginner and advanced levels. Tailored training is adapted to your experience and goals.
What is the difference between a live session and a practical training day?
A live session combines a 1-hour presentation and 30 minutes of questions online, with 3–12 participants: essential information, advice and demonstrations. Practical training lasts one 7-hour day or several days, individually or with your team, on-site or remotely, using your own work scenarios.
How do I book a course bundle?
Choose your courses and levels, then share your availability. We will send a proposal with dates and a bundle discount. Payment is only due once you accept the proposal.
Do I have to use specific tools?
ChatGPT, Claude, Gemini, Make and n8n are examples used depending on the programme. Their inclusion does not imply a partnership or certification.
How is professional data handled?
The courses cover precautions, checking results and choosing appropriate data. Specific arrangements will be agreed before each engagement.
Can I combine live sessions with training at our premises?
Yes. You can attend our live sessions and arrange tailored training at your company or premises. Describe your needs in the contact form: our team will get back to you within 48 business hours to plan support that suits you.
Tell us about your needs ↗Have any other questions?
Write to our team through the Contact page. Submit the form directly; we respond within 48 business hours.
Contact our team ↗