Build the foundations
Discover the principles and tools, understand the vocabulary and explore initial professional use cases.
Choose my level ↗COURSE · BEGINNER AND ADVANCED
SEO, GEO and paid search in the age of AI
Understand and connect visibility in search engines, AI-generated answers and paid search advertising.
SKILLS TO EXPLORE
What you will explore.
- 01Distinguish organic search (SEO), visibility in AI answers (GEO) and search engine advertising (SEA)
- 02Identify search intent
- 03Prepare and improve content
- 04Use AI to help prepare campaigns
- 05Measure results without promises of rankings
YOUR STARTING POINT
Two levels.
Progress at the right pace for you.
Go further
Explore more advanced uses, structure a reusable method and define quality checks.
Build my learning path ↗REAL-WORLD PRACTICE
An example from
your everyday work.
Analyse search intent and prepare a content plan with measurable indicators.
ChatGPTClaudeGemini
Tools are shown as examples depending on the programme, with no partnership or certification implied.
A FORMAT FOR EVERY NEED
How would you like to learn?
Live session with other businesses
Around one hour online with an instructor, including demonstrations and discussion, with no hands-on practice required.
View sessions ↗Practical training day
On site or remotely, work on your own use cases and build methods for your team.
Arrange team training ↗