Build the foundations
Discover the principles and tools, understand the vocabulary and explore initial professional use cases.
Choose my level ↗COURSE · BEGINNER AND ADVANCED
B2B marketing, prospecting and data collection with AI
Structure a business-to-business acquisition and prospecting approach.
SKILLS TO EXPLORE
What you will explore.
- 01Define your target audience and positioning
- 02Collect data within an authorised framework
- 03Understand scraping and data extraction use cases
- 04Clean, organise and qualify data
- 05Personalise campaigns
- 06Organise sales follow-up
YOUR STARTING POINT
Two levels.
Progress at the right pace for you.
Go further
Explore more advanced uses, structure a reusable method and define quality checks.
Build my learning path ↗REAL-WORLD PRACTICE
An example from
your everyday work.
Qualify a prospect list using authorised data and prepare a suitable sales follow-up process.
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Tools are shown as examples depending on the programme, with no partnership or certification implied.
A FORMAT FOR EVERY NEED
How would you like to learn?
Live session with other businesses
Around one hour online with an instructor, including demonstrations and discussion, with no hands-on practice required.
View sessions ↗Practical training day
On site or remotely, work on your own use cases and build methods for your team.
Arrange team training ↗